Attached is my idea for your new logo. It’s always a good idea when you are rebranding to retain some element from your old brand, to ensure clients remain feeling like they ‘know’ you. With that in mind, I have kept your logo red, though have changed the tone. Also have based it around a square, but have added two others on different angles, to enhance the feeling that SP Conference Management can ‘juggle’ many different things while keeping everything orderly and pulling it all together to create a complete and effective product. The font I have used is also orderly, but has some softness to it. Traditional in that it has serifs, but modern in its spacing and use, giving the impression of someone who is efficient and dependable but modern thinking and flexible.
In association with the SP Conference Management website upgrade, a new logo has been commissioned. The designer offered this comment by way of explanation when the new logo was unveiled.
We think the logo refresh and website upgrade were well overdue. We're rapt; what about you?
Today this website has been upgraded following feedback from clients. In upgrading, SP Conference Management have sought to:
We invite you to tell us how this upgrade impacts you. Feel free to leave a comment via the contact form or eMail us.
During the last few days two SP Conferences organised events have opened for registrations. The SCANZ Convention 2015 will run 23-25 July 2015 in Rotorua and the NZDS 2015 Conference will run 26-29 August 2015 in Auckland.
Sue Peck is Director and Manager of SP Conference Management. This Palmerston North, NZ based business offers premium Conference Management expertise and experience.