Attached is my idea for your new logo. It’s always a good idea when you are rebranding to retain some element from your old brand, to ensure clients remain feeling like they ‘know’ you. With that in mind, I have kept your logo red, though have changed the tone. Also have based it around a square, but have added two others on different angles, to enhance the feeling that SP Conference Management can ‘juggle’ many different things while keeping everything orderly and pulling it all together to create a complete and effective product. The font I have used is also orderly, but has some softness to it. Traditional in that it has serifs, but modern in its spacing and use, giving the impression of someone who is efficient and dependable but modern thinking and flexible.
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